Contact
fred@paddock.com
Phone: 816.531.3733
Producers Direct
Team


Fred Paddock
Director of Photography

With over thirty years experience in shooting commercials, Fred brings the experience and artistry that show off each product in its best light for the consumers critical eye. His experience also assures productions being brought in on schedule and most importantly on budget.



Peggy Paddock
Producer

Scheduling, crew & equipment booking, talent casting, securing locations, overseeing post-production through tagging and dubbing are some of the many responsibilities Peggy assumes on each Producers Direct production. Her dedication to each individual project is the heart of Producers Direct continued growth and success.



Craig Burnett
Editor

Experience, experience, experience. But wait…yes there is more, a lot more. On camera pitchman, voice over talent, editor, graphic designer, all around nice guy. Craig brings an understanding of what works in direct response to the edit suite like no other editor working today.



Troy Paddock
Cameraman/Lighting Director

Troy, like his father, grew up in the business. Learning the mechanics as well as the subtle nuances of lighting design from his grandfather, Troy has developed his craft to a level seldom seen in men twice his age. Efficient use of his equipment and crew add a level of competence to Producers Direct shooting team that is unequaled in direct response.



Brian Paddock
Avid Editor

Brian is the newest member of the Producers Direct postproduction team. His background in dubbing and trafficking brings years of experience knowing what it takes to make a great direct response commercial. Brian also handles all MPEG conversions and transfers to clients websites.



Producers Direct is a full service video production company that Fred Paddock formed in 1990 specializing in direct marketing advertising for television. After having great success working in the DRTV arena for over twenty years in short-form and long-form infomercials, Fred felt that the potential of the direct response business needed its own entity to grow.

Brooke Shields ready for "Forever Shear" pantyhouse.

And grow it has; now producing over 100 direct response long form and short form spots per year.

Robin Leach for "Easy Money"
Produced for KERRmercials

But quantity is not how Producers Direct clients measure success. Producers Direct consistently has commercials listed in the Jordan Whitney Top Ten list EVERY month. In fact recently, Producers Direct had an unprecedented showing of FIVE of the Top Ten Commercials on the Jordan Whitney list.


Fred shoots Gyro Kite in Delray, Florida
Produced for KERRmercials
Take a look at some behind the scenes action in our Shot Gallery




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