We have one critical question for all of our clients: What are you trying to accomplish with your marketing effort? Of course you want to be profitable and grow your business but there are many paths to market.
In some cases, the campaign is completely reliant on TV as its only distribution channel and has to make money on every airing. In other cases, some of our clients—corporate or otherwise—use DRTV as a cost-effective means to create awareness, ultimately driving distribution and long term sales at the retail level. In those cases, the primary goal is to “break even” on the TV sales component while creating almost free advertising and brand awareness in support of retail and web sales.
DRTV has also proven to be a very effective tool in driving lead generation and as another vehicle in an overall marketing plan.
There are many benefits to direct response, let us show you how it works for you.
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